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Are points based only on the number of Smart Followers?

Updated May 29, 2026, 12:19 PM

No. Smart Followers contribute to scoring, but Buzz Points also depend heavily on content quality (including an AI-reviewed multiplier), organic reach, engagement quality, media/mention bonuses, staking boost, account age, total followers, and integrity filters.

If a post looks “good” but scores low, it’s usually because its organic performance or quality classification was weaker than expected, or it didn’t align strongly with the campaign brief.

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