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What is the Loyalty Boost and how does it work?

Updated May 29, 2026, 12:19 PM

Loyalty Boost measures whether you keep posting about a project after its Buzz campaign ends. It creates a per-campaign loyalty score (0–100) and a global loyalty score (0–100, averaged across campaigns). Your global score determines a LoyaltyBoost multiplier that applies to scoring in any campaign.

A loyalty post must (1) be within the project’s post-campaign loyalty window, (2) include at least one project identifier (#ProjectName, $Ticker, @ProjectHandle, or the campaign Buzz link), and (3) not be classified as spam (spam is excluded).

How the score is calculated (per campaign):

L = number of qualified posts you made while the campaign was live.

E = expected number of post-campaign posts, based on L:

Live posts (L)Expected loyalty posts (E)
1–61
7–152
16–303
31–604
>605 (cap)

A = number of qualified posts you made after the campaign ended (during the loyalty window).

Per-campaign score = round(100 × min(A / E, 1.0)). If A ≥ E, you score 100. Partial activity scores proportionally (for example, A=1 with E=3 → 33).

Global loyalty is the average of your non-null per-campaign scores. If you have no ended campaigns yet, Loyalty is shown as pending (“TBA”) and applies a neutral 1.00×.

Global loyaltyLabelMultiplier
0–24Not Loyal0.80× (-20%)
25–49Inconsistent0.90× (-10%)
50–74Loyal1.10× (+10%)
75–89Very Loyal1.20× (+20%)
90–100Super Loyal1.30× (+30%)
Pending/TBATBA1.00× (neutral)
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